Well i had to write about this. I admit i waited a little before doing so, not because i doubted the quality of the show, but because i wanted to see if the guys could keep up the pace. It must admit this one of the most successful Romanian social media project ever. The numbers speak for them selves, almost 150k fans, millions of views, and the records just keep on adding up. So this is for the stats, and the things that everybody knows.
Now let’s talk about the problems, the site has. Well it’s gorgeous, it’s fresh and it’s constantly updated but it has blank ad banners, why that might be? Normally this would be an advertisers dream ad space. I can only think of one reason and that is the bad language of the robotzi. It’s true they censor some part, but what brand would want to associate their image with this kind of language? Certainly not the scared Romanian brands, that only discovered Social Media only after the rest of the world did.
Market advice? Yahoo.ro, Internet Corp, Intact, Media Pro, or other big money companies, should really start listening to what these guys are saying, and should maybe try to buy it cheap right now. Just imagine RObotzi.yahoo.ro, or RObotzi.intact.ro. This should really be looked into.
Further more i don’t understand why the big boys from telecom especially the one named after a color, did not jump to the occasion to advertise or buy it. This would certainly be a great flag ship for the internet race. But who knows maybe all of these things will happen sooner rather than later.
How do you think should advertise on this site, or how should try to take a swing at buying it?